At the last years illustration degree show, I collected a few of the students self promo pieces which were mainly customised postcards and business cards. I like the idea of these as they can;
- look professional / neat
- can contain all important details efficiently,
- they are small thus easy to keep in a wallet or do not take up too much room so that the owner feels its time to chuck it away.
- They keep to the brief of being easy to reproduce as companies can send a chosen amount of card in the post for a price that you deem suitable.
- They are easy to update as more recent images, produced specifically for the cards, or a different, already existing image can be uploaded ready to print.
- I believe that they will be a nice product to collect or keep as I did exactly this, collected and kept last years 3rd years cards.
In terms of sending my cards and making them individual I have considered;
- turning my card/image into the shape of a clothes tag. This is to relate to the fashion element that my images have. These can be ready to hang. They could possibly include a small clothes hanger that the tags could hang on. The sending of the included hanger may become a problem however.
- I could make my image into a bookmark, as some lecturers have said that they can imagine some of my images as book covers. The bookmark would relate to this. It would also act as a reminder of my work if placed within the recipients own books.
- Sending my cards as a small pack consisting of different images, so more of my work is available to them from the very beginning. This will be useful because if I only send one image, a recipient may not like this image. If I send more of a selection, they might change their opinion based on other images. This will also create a nice collectable pack/ series. These cards can be kept together using a belly band that I will customise, or placed into I clear plastic bag with a customised card label. Or, the idea I favour the most, placed into an envelope. The envelope will be machine stitched around the edge of the envelope to resemble a decorative photo frame. It will also have a large, clear, plastic window. This is so that you can see the cards inside the frame-styled envelope. This then turns the envelope into a keep-able piece to so that the whole product, including the sending method, becomes my self promo. This may be more difficult to produce than I expect if I can not find envelopes at the right size or with a large enough envelope to frame my picture cards efficiently.
On Monday, I found a company on line, http://uk.moo.com/products/business-cards.html . The company allows you to upload up images and create a sample pack of 10 card for free. This will allow me to test the quality of the cards and to make sure that the images work well. However I have just noticed that the estimated arrival is thurs 24th! This doesnt allow me much time to decide if the cards are effective, to order/ pay for a complete pact and to have the cards delivered in time. So I may have to order my cards before I view them :( oh well. in the mean time I will have to make test samples for the envelopes.
(Last years degree show self prom cards).
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